Sales Manager

Job Description As part of Châteauguay Honda Desjardins, we are seeking a Sales Director specialized in used vehicles. You will be responsible for leading sales, achieving and exceeding targets, and ensuring an exceptional customer experience. You will lead a team of salespeople and collaborate with the finance, marketing, and after-sales departments to optimize performance and profitability.

Main Responsibilities

• Define, implement, and monitor the sales strategy for certified and non-certified used vehicles.
• Supervise, train, and motivate the sales team; set individual and collective goals and ensure talent development.
• Manage the sales pipeline and the sales process from inspection to delivery, using CRM and performance indicators.
• Optimize inventory, pricing, promotions, and financing/leasing programs to maximize margins and turnover rate.
• Collaborate with after-sales and marketing to ensure a smooth customer experience and positive customer feedback.
• Ensure compliance with business practices, ethics, and customer satisfaction.
• Analyze performance, prepare regular reports, and propose corrective actions.
• Participate in the recruitment and ongoing training of the team.

Required Qualifications

• At least 3 years of experience in automotive sales management, ideally in used vehicles.
• Expertise in team leadership, coaching, and performance development.
• Solid knowledge of financing and leasing processes and the ability to propose suitable solutions.
• Excellent negotiation, customer service, and results-oriented skills.
• Proficiency with CRM tools and performance analysis; good command of Excel and POS systems.
• Excellent communication skills in French; English is a plus.
• Valid driver's license and availability to work according to operational needs.
• Team spirit, service orientation, and ability to work in a dynamic environment.