Marketing Director

Marketing Director Luxury & Exotic Car Dealer - Eastern Canada

Who We Are We are a reference in the world of luxury and exotic vehicles, offering an exclusive selection of some of the most prestigious models in the world. Renowned for our impeccable service and customized customer experiences, we strive for excellence at all levels. To support our growth, we are hiring a results-oriented and strategic Marketing Director capable of rigorously adhering to brand guidelines set by our manufacturing partners.

Your Role As Marketing Director, you will be responsible for designing and implementing our overall marketing strategy—from generating qualified leads to managing exclusive events and the premium positioning of the brand. You will also oversee a marketing team and ensure all marketing actions comply with the standards and guidelines set by car manufacturers. This position is aimed at a strategic, rigorous, and experienced professional in the luxury or automotive sector.

Key Responsibilities Brand Strategy & Development

• Define and deploy a multi-channel marketing strategy
• Align marketing campaigns with sales objectives and brand image
• Strengthen our presence in the luxury and exotic vehicle market
• Ensure brand consistency according to OEM directives

Leadership & Staff Management

• Mentor and motivate a marketing team
• Oversee daily activities, planning, and deliverables
• Encourage creativity, collaboration, and rigor in project execution

Digital Marketing & Lead Generation

• Manage digital channels: CRM, social media, SEO/SEM, advertising
• Design high-performing campaigns that generate traffic from the target clientele
• Analyze results to optimize performance

High-End Events & Experiences

• Organize events that comply with the standards of partner automotive brands
• Develop high-end partnerships with luxury brands and media
• Provide unique and memorable customer experiences

Customer Engagement & Market Development

• Identify market opportunities and adjust strategies accordingly
• Support sales with conversion and loyalty campaigns
• Represent the brand at automotive or lifestyle events

Budget & External Partnerships

• Coordinate with external agencies and suppliers
• Manage the marketing budget and performance indicators
• Ensure all communications comply with OEM directives

Desired Profile

• Minimum of 2 years of experience in a senior marketing position, ideally in the automotive sector or a high-end environment
• Experience in managing a marketing team
• Proven ability to follow and apply strict brand/manufacturer (OEM) guidelines
• Strong expertise in high-end marketing and event strategy
• Good mastery of digital tools and positioning of luxury brands
• Bilingualism (French/English) highly desired
• Rigor, attention to detail, and passion for prestige automobiles

What We Offer

• Competitive salary with performance bonuses
• Key role within a growing group of luxury dealerships
• Access to a privileged clientele and internationally renowned brands
• A passionate team in a dynamic and high-end environment